Our Story

Gembells was established in the aftermath of the COVID-19 pandemic, a time when the world was searching for new beginnings. Founded in Surat, India, we began as an online silver jewelry brand with a clear vision: to make high-quality jewelry accessible and fashionable for everyone. What started as a small venture quickly grew into a brand known for its exquisite craftsmanship and innovative designs.

  • Our mission

    To make high-quality jewelry accessible and fashionable for everyone, combining traditional craftsmanship with modern design.

  • Our vision

    To be the leading online silver jewelry brand, renowned for its exquisite craftsmanship, innovative designs and commitment to affordability.

  • Your support

    We offer exceptional customer service, including easy returns, secure payments, and personalized assistance to help you find the perfect piece.